BF Survival Guide: How To Consciously Shop Black Friday

Black Friday is here again — the airwaves are full of flashing deals, ticking timers, and the constant pressure to buy now. It’s easy to feel swept up in the frenzy and end up with things you don’t need.

We’ve put together a simple guide to help you navigate the chaos with clarity, so you can shop mindfully, protect your wallet, and care for the planet at the same time.

1. Slow Down

Black Friday is designed to trigger impulse buying. Most items purchased in the rush are rarely used and often end up as waste. Taking a moment to pause before hitting “buy” is the first step toward avoiding unnecessary spending and reducing the strain on natural resources.

2. Ask Yourself: Do I Really Need This?

Before you add an item to your cart, ask yourself if it truly adds value to your life. If the answer is no, leave it be. Mindful consumption is one of the simplest ways to align your purchases with your values.

3. Choose Quality Over Quantity

If you do need to shop, invest in products that are durable, sustainable, and genuinely useful. Choosing fewer, better things benefits both you and the planet.

4. Give Back Instead of Buying More

Consider using the Black Friday season as an opportunity to support causes that matter. You can choose to support great brands doing great things during this time! Here at CaliWoods, we will be running a Give20 or Get20 campaign - you choose to give 20% to Sustainable Coastlines or Get 20% off your order. 

5. Remember: You Don’t Have to Participate

Not joining the Black Friday rush is perfectly okay. Saying no to overconsumption is a gift to your finances, your time, and the planet.

Black Friday doesn’t have to be stressful or wasteful. By slowing down, shopping consciously, and thinking about the impact of each purchase, you can navigate the sales with clarity and intention — and feel good about it.